The Evolution of Identity: What a Tangled Web We Weave

As transactions become increasingly digital, new concerns arise surrounding identity. With traditional cash or credit based transactions, the face-to-face interaction serves an identity check. The photo on your credit card can be matched with your face. Cash goes directly in the register, false payment credentials are a manageable risk. As we become ever more reliant on the digital world, our traditional concept of identity must evolve.

Here in my office I have numerous forms of ID. Every card in my wallet serves as some form of identification. Whether a credit card number linking to a personal account, an insurance card linking me to a policy, or a driver’s license connecting me to a speeding ticket, each serves to identify me in a specific environment or context. The common denominator between these traditional forms of identification is their physical nature. This is not the reality for e-commerce and m-commerce players. The future of identity it appears is a digital one, based not on a card, driving record or bank account, but based on IP and social media profiles.

Signifyd, winner of the 2013 Merchant Risk Council award for Most Innovative Startup, combines traditional forms on digital verification such as IP Geo-Location with social networking data to assess suspicious transactions. Combing data from the likes of Facebook, LinkedIn, and Twitter, Signifyd combines social graph information with hundreds of other data sources, including public records, address look-up, bank information and even search data. The firm bridges the gap between virtual identity with real identity, using its collection of data.

The social graph represents all interactions between an individual and the world wide web. Not surprisingly, Facebook has the largest social graph in the world. Google’s Knowledge Graph and Twitter’s Interest Graph are notable and Inome advertised in the Wall Street Journal earlier this week. These aggregations of online information are a 21st century mapping expedition. What is where, who is doing what?

As our lives are increasingly split between the physical and digital worlds, being on the digital map will become as valuable as being on the physical one. The ID of the future is not a fancier card, or updated drivers license, but a hybrid identity marrying an individual in the real world with a profile in the physical one.

Happy 4th of July to those of us in the U.S.A. (it’s our Independence Day)

Five Billion Smartphones between Now and 2016….

Paul Jacobs of uber cool Qualcomm (I am a shareholder) recently did an interview where he described the growing market for smartphones and how they are subsuming the PC.

We are lucky at GDC that we aren’t raising venture capital because we have not yet perfected fully how to tell the story of the huge opportunity we have in providing the infrastructure to enable cross border commerce to the non-consuming populations in the worlds unconnected markets.

The foundational elements of providing the ability to globally connect are being solved by the proliferation of smartphones by mobile operators such as Zain, Bharti, China Mobile and others. Once people can connect then they naturally begin to transact.

Currently the ability to engage in cross border commerce is limited by the ability Identify, Deliver and Collect Payment. Things like credit profiles, risk assessment, distribution logistics, address verification, global mobile payment acceptance all are extremely difficult in today’s environment.

Solving those problems will unleash a torrent of pent of demand into the global economy and drive global growth for decades to come. I’m happy to be a part of this effort and hope to see how our efforts at GDC will drive this.


Our View World View….

Global Data Consortium (GDC) is proud to release its first product offering. We named it World View as we were walking to lunch one day and discussing philosophies and how we saw the market need for a solution to help with Identity, Delivery and Payment.

One of our key points of differentiation in the market will be in giving each customer prospect an unparalleled level of service. It is very much a part of our corporate DNA that helping people solve their particular problem in the global cross border commerce market creates a virtuous business cycle. If we don’t offer what you are looking for, we will try to find it, even if this means selling you a competitor’s solution. If it doesn’t work then we will fix it. If we can’t fix it we will refund your money. We have shared this view and belief with our data suppliers as well. As a result they have agreed to provide the best level of quality and coverage possible along with the best value pricing in the market.

Having worked for a number of companies both large and small we at GDC feel that good customer service is something of a lost art in the enterprise technology space. Vendors are focused on quick sales and selling products that may not be best fit for customer prospects. Now that we are “on our own” in the market we can take a different path and service is a guiding principle of that effort.

Give us a try and don’t hesitate to share your experiences both good and bad. We hope to not let you down.

WorldView Cross Border Commerce Platform GA Release

The Global Data Consortium has released its WorldView product. This best of breed data services platform offers e-commerce users the ability to enhance their cross border commerce capabilities by helping to Identify its Customers (passport check, tax id check, and date of birth check); Ensure Deliverability and enhance efficiency of Payment Collections. All of this in one user friendly web services platform.

How does GDC provide the world in a single web interface? We have partnered with

WorldView In Action

WorldView In Action

companies around the globe to integrate their best of breed offerings within a unified interface. Our partners are companies with deep in country experience as well as long standing businesses. Companies such as Human Inference ( and Deyde Calidas ( provide solid experience, resources and skills for the enablement of cross border e-commerce in their respective home countries.

How do you know if you are a prospective customer for WorldView? Ask yourself the following:

Does fraud impact the growth of your international business?

Does your business incur costs associated with undelivered as addressed international orders?

Does the cost of global payment management significantly impact your growth margins on international transactions?

If you answer yes or maybe to any of the above then give us a 30 minute conversation to see if we can help you find the right fit for your needs. If not here at GDC we can help you with our knowledge and access to the global technology solutions market.