Getting 48% Lift in Your Address Verification Results

Dear Friends,

Next Tuesday Global Data Consortium will release the results of a head-to-head test we performed for a Fortune 500 company. It compared GDC’s Worldview global address verification system against the company’s incumbent technology, a long-time industry leader. The test spanned three dozen countries and included over 300,000 records, none of which the client could verify or correct in its current system.

Cutting to the chase, GDC Worldview verified 48 percent of these “hardest case” addresses when the client’s incumbent technology could not. In some countries our results were as much as 90 percent higher. By any definition, this was substantial improvement.

To be frank, the outcome was no surprise to our team. We know from experience that using local intelligence for address verification beats out the traditional model of today’s mainstream options. As we built this global system we never brought in a new data source unless our internal tests demonstrated a big improvement over what you get from the current industry leaders.

GDC Worldview now has 45 distinct data sources integrated into the platform. We are the primary AVS for dozens of organizations, and we help many others get more reliable address results by stacking our technology on top of their existing systems.

The case study will post on our website next week and provide more details on the results of the head-to-head test. We are proud of what it represents, but this is no victory lap. There is more work to be done to accomplish our vision of making GDC Worldview the world’s most reliable global address verification solution.

Stay tuned!


Bill Spruill
Co-Founder and President


Shipping to Brazil? Every Package Must Now Include the CPF

Quick overview: If you ship packages into Brazil, you need to be aware of some important changes that require all labels be clearly marked with a tax ID number called the CPF. If you don’t have your customer’s CPF, the shipments will be returned or destroyed and you’ll be fined by Brazilian Customs. Many eCommerce merchants are not yet collecting CPF from their customers, and the new requirement could disrupt their Brazilian trade. GDC can provide it for you and help you avoid a disruption. Here are the details…

Brazil’s high import taxes caught the attention of financial media last year when Apple’s iPhone – which cost roughly US$600 when purchased in the States – was selling for nearly twice that in Rio de Janeiro.(1) Apple took some heat for marking up a high-demand product almost 50 percent above the monthly wage of Brazil’s average worker. But in reality most of that price bump wasn’t going into Apple’s pocket. It was required to pay the Brazilian tax authority.

Like many governments, Brazil uses duties to encourage the growth of its domestic industries. By levying customs taxes on imports, it creates a price advantage for local businesses to help them compete. Still, Brazilian consumers continue buying brands they can only get through imports, at times paying taxes as high as 100 percent.

Brazil Customs requires any incoming parcels be clearly marked with the recipient’s name, address and tax ID number. For individuals, that’s called the CPF (short for Cadastro de Pessoas Fisicas) and for businesses it’s the CNPJ (Cadastro Nacional da Pessoa Jurídica). Customs uses the numbers to assess the tax, and requires the recipient to make the duty payment before he/she can collect the parcel. Private courier services have become quite efficient at collecting a customer’s CPF and tax obligation before shipping the parcel to Brazil, ensuring it moves through customs quickly.

But when using the Correios for delivery (that’s Brazil’s government-run postal service) merchants and shoppers have found some loopholes to exploit. The Correios would accept a parcel without a CPF, ship it to a local post office near its final destination, and send notice to the buyer to come in to pay the tax and accept the shipment. Correios was supposed to collect duties on behalf of Brazil Customs. But their enforcement was spotty at best, and plenty of people took advantage of that.

No more. Seeing that it was losing a lot of tax revenue, the Brazilian government has mandated that Correios do a better job of collecting duties. Starting this summer, all shipments into Brazil must be clearly labeled with the recipient’s name, address, and CPF to make it past Customs. If it doesn’t have the CPF, the package will either be shipped-back or destroyed, and the sender will be responsible for paying a fine.

The problem is that many eCommerce merchants (and the technology platforms that support them) have not made the necessary changes to their shopping forms to collect the CPF. Things could get complicated for them in the coming months. Fortunately, GDC has a way to help immediately.

We specialize in finding the best in-country sources for identity and address data and integrating them into our Worldview platform. For Brazil, our service has comprehensive coverage (99 percent) of CPF and CNPJ information. We can take a combination of name, address, phone or email and provide back (in real-time) the CPF number for your shipping labels.

Brazil is a key market for many eCommerce companies. If this new requirement puts your trading business there at risk, GDC can help immediately. Feel free to reach out to me directly. Or click here to learn more about the services we offer in Brazil.


Help, Hints, and Tips for the Worldview Manual Review Tool (MRT)

Download Training Guide

Q: How do I access the Worldview Manual Review Tool (MRT)?

A: Select the Credentials button, then fill in the information and select ‘Set Credentials’.


Q: What are options

A: Options give the user the ability to provide per record directives or parameters which explicitly dictate a feature or service to be applied to the inputs or results of a validation or verification request.


Q: How are options configured? How do i get access to more of the options available?

A: Options are configured on a customer-by-customer basis. Please contact
to request a particular option.


Q: What if I do not see an option listed on the Manual Review Tool (MRT) screen, but it is listed in Worldview documentation?

A: The most frequently used options are listed in the application. However, you can use the Other field on the Options tab to input other available options.


Q: How do I interpret results given in the summary information?


Part 1 – General Information. Results are based on the information inputted, the quality of the information submitted, the request type and the magnitude of change of the verification and/or enrichment. Additionally, results are organized based on the type of check and/or enrichment performed – Identity, Name/Contact, Address, Email and Phone.

Part 2 – Worldview Scoring. Results are scored to help users easily interpret the information. These are given as Reliability Codes and represent a scoring system designed to be easy to understand and implement/decision.

ColorReliability CodeDescription
30Not Correct/Results not complete enough
Adaptation ScoresDescription
0No change was made to the input address.
10Minor changes made to the input address.
20More than one change made to the input address.
30Major changes made to the input address.

Part 3 – Process Status Codes and Messages. These values are returned in the codes and messages section of the results and are denoted as PROCESS_CODE and PROCESS_MSG. The table below is a list of codes and messages for address verification services.

Worldview Process CodeWorldview Process Message

Part 4 – Mail-Score Codes and Messages. These values are returned in the codes and messages section of the results and are denoted as mail_score and mail_msg. The table below is a list of codes and messages for address verification services.

Worldview Mail-Score CodeWorldview Mail-Score Description
5Completely Confident
4Almost Certain
3Should be Fine
2Fair Chance


Q: What are Status Codes & Status Descriptions?

A: Status Codes and Status Descriptions provide access to detailed information on the processing results from the local provider. These provide insight into the returned information based on the request submitted. This information is used in the Worldview Scoring Algorithm – i.e. Reliability Scores. Status codes and messages are provided for customer configuration purposes, as well. It is important to remember that status(es) vary country by country and by customer tenant setup. Additionally, statutes codes are mostly unique, while status messages may be similar country-by-country.


Q: What is the difference between Simple Input and Full Input View?

A: Simple Input is the simple version to provide a simple view for easy of entering information displaying frequently inputted fields. Full Input view shows all available fields for input. Depending on the nature of the request, you may see appended results in the summary tab no matter of the input or input view.


Q: How do I get a copy of the summary report?

A: Once the summary report is generated, you can use either Print Summary or Email PDF. When using Email PDF, please include Name and Email address.

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