Amazon announced this past week that it would open a logistics warehouse in Shanghai’s Free Trade Zone that will allow it to expand the import and export of goods in China. Clearly this is a move to sharpen the competitive nature of things against its primary rival in Asia, Alibaba Group.
Amazon is moving quickly to become a player in the Chinese Cross Border Payment market. Further Amazon is increasing its ability to Deliver packages in China. Amazon current delivers to around 3,000 cities and counties in China.
Delivery, Identity and Payment are the three key underpinnings of global ecommerce transactions growth. Amazon is showing that it is capable of managing two of the three aspects via its platform in China.
Alibaba and others should be looking over their shoulder. Amazon is competing on all fronts and winning new customers in new markets.