Quick note: GDC is expanding the country reach of our real-time global electronic identity verification platform. Today we have over 45 partnerships with best in-country providers of identity data, each integrated into our system. We are growing to 150+ as quickly as possible. In this post, I’m writing about our approach to building deep relationships with our data partners. If you are the owner or controller of data that can be used for electronic identity verification in your country, let’s talk. You’ll find a link at the bottom of this post with more information.
Off the Beaten Path
I was in South America not long ago on one of my frequent international jaunts, meeting with Global Data Consortium partners. We had been corresponding with one business for some time, and its data was particularly interesting to GDC customers. I won’t name the country this time (that would be a dead giveaway), but suffice it to say this trip involved prop planes and multiple “camioneta” buses. Off the beaten path would be an understatement.
But once at my destination, I spent a full day with the business owners. I met the management team, toured their offices, talked with local clients, and had dinner with the president in his home that evening. Here’s something he told me that really stuck in my mind:
No one has ever made the effort to travel to visit us before. Everyone wants access to our data, but they only want to talk through the phone or by email. That is not how we build partnerships in my country.
He thanked me. He was legitimately touched by the gesture of my in-person visit. Needless to say, he is now a GDC data partner, an important member of our Consortium.
The Trust Factor
We have lofty ambitions at the Global Data Consortium. Our goal is to be the one point of access for business that use global electronic identity verification, offering the most countries with the deepest coverage and most data elements possible.
The foundation for this is our data partner network, those businesses that collect and maintain identity information in their home countries. They are our Consortium members, and without integrating into their services, we could not meet our goals.
Here’s the great insight at GDC: the owners of companies we want to partner with are fiercely relationship driven. Many of the businesses are still run by their founders. They are proud of what they have spent their lives building, and they don’t want to work with just anyone. They want to work with organizations they know they can trust.
So we invest in the relationships. It’s the only way to build mutual trust.
How do we do it?
The GDC Way
GDC creates clear expectations with our data partners for what their services must be able to do for our customers. We ensure high quality by testing what they have. We help them with enabling technology if they need it.
But we also make the relationship a two-way street. Not only do partners provide us with access to their data, but we also let them use the full GDC platform so they can offer a wider set of products to their own customers. This opens up new revenue opportunities for them.
That’s all part of the GDC Way.
But most importantly – and this is the thing our cohorts don’t seem to get – we take the time to meet our partners face-to-face, in their offices and sometimes even in their homes. We break bread together. We make the extra effort to get to know them and to let them know us, too.
That Extra Ounce of Effort
Sir John Templeton, the legendary investor, famously said that it’s the final extra ounce of effort that counts the most. For GDC, this seemingly minor detail of meeting our partners in person is the extra ounce of effort. It counts so much when building a real-time electronic identity verification platform that relies on a broad network of global suppliers.
It’s part of the GDC Way and a big part of the reason companies with valuable data assets choose to partner with us…to become members of the Consortium.
We recently put up a new page on the Global Data Consortium website describing how we work with our data partners. Take a look at it. For potential data partners, feel free to contact me through the form there, or send me an email at email@example.com.