Delivery address verification is a process where a customer’s shipping address is checked to ensure it is a deliverable and valid address. Typically a customer’s street, city, postal code and country are checked, and once verified their order fulfilled.
These address checks ensure that goods aren’t returned because the address is not deliverable, and more importantly check that a customer is using a real address.
Implementing delivery address verification can provide benefits for both businesses and their customers. For businesses, DAV, can reduce fulfillment costs and serve as an important part of a fraud prevention program. On the other hand, customer experience is improved by ensuring their orders arrive when and more importantly where they expected.
When considering a delivery address verification solution there are several important things to consider.
What is the breadth of coverage?
Many providers claim global coverage, but it’s important to understand what this means. Are they offering access to a generic global database or to higher quality data sourced from individual countries or locales?
How often is the data updated?
Address data is constantly changing and not having the latest data can lead to missed sales or a poor customer experience. Last year 39.7 million address changes were processed in the US alone and over 650,000 new delivery points were added.
Can your provider manage undeliverable addresses?
Delivery address verification ensures that goods will arrive where they are expected, but what happens when an incorrect address is provided? By combining DAV with address hygiene solutions, merchants can create a seamless fulfillment experience for their customers by automatically correcting and standardizing addresses.